Our Story
The Story of Tante Emma Business Agency
“Everything started with an inspiration: the warmth of a community.”
Choosing a name for my agency proved to be quite a challenge. My mind was overflowing with ideas and concepts I wanted to convey.
That’s when the name Tante Emma came to me…
During the 1950s, Tante Emma stores in Germany were more than just places to shop. They were the beating heart of neighborhoods, where every customer was a person, not a number. Those small spaces fostered authentic connections, offered tailored solutions, and built trust.
“From the past to the present, with the same passion.”
I am Italo-German, born in Germany in the ’80s, and raised with the best of both cultures. The connection to the Tante Emma store tradition
has always felt close to me because I completely identify with its story of small businesses and great values.
This philosophy inspired the creation of Tante Emma Business Agency, an agency that merges tradition with innovation to provide personalized solutions and build genuine relationships.
***
"It is not just an agency; it is a team that stands by its clients, ready to listen, solve, and grow together."
***
The idea of Tante Emma emerged during a challenging time: the year 2020. While the digital world became essential, the human touch that makes a real difference was missing.
That’s when the desire to build an agency combining
technology and humanity took shape.
We now offer 360° services, ranging from digital marketing to elevate brands, to managing holiday rentals for unique guest experiences, and even organizing exclusive events with a particular emphasis on sports,
such as tennis and padel at Lake Garda.
“Choosing sustainability.”
Just like the stores of the past that reused and valued every resource, Tante Emma has embraced sustainability. With the Second Hand project, we give new life to objects and provide our clients the opportunity to make a difference, making planet-friendly choices without compromising quality.
“Today and tomorrow, always by your side.”
With a cohesive team and a clear mission, Tante Emma Business Agency continues to grow, guided by the values of trust, creativity, and respect for the planet. We are not just an agency; we are a team, a community, and your partner in success.